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Google penalty
A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms and/or manual review. The penalty can be an unfortunate by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.
== Overview ==
Google penalizes sites for engaging in practices that are against its (webmaster guidelines ). These penalties can be the result of a manual review or algorithm updates such as Google Penguin.〔(【引用サイトリンク】url=http://googlewebmastercentral.blogspot.com/2013/08/manual-actions-viewer.html )〕
Google penalties can result in the drop of rankings for every page of a site, for a specific keyword, or for a specific page. Any drop in rankings brings with it a major drop in traffic for the site.
To find out if a website has been affected by a Google penalty, website owners can use Google Webmaster Tools as well as analyze the timing of their traffic drop with the timing of known Google updates.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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